Welcome to LurePath (the “Website”), accessible at lurepath.website. These Terms & Conditions (“Terms”) govern your access to and use of the Website, including all content, services, and features provided by LurePath (“we,” “us,” or “our”). By accessing or using the Website, you agree to be bound by these Terms in their entirety. If you do not agree with any part of these Terms, you must not use the Website.
LurePath is a premier online resource dedicated to providing fishing enthusiasts with high-quality guides, gear reviews, techniques, and community-driven content. These Terms are designed to ensure a safe, respectful, and lawful environment for all users while protecting our intellectual property and operational integrity. This document is part of our commitment to transparency and professionalism as we apply for Mediavine’s Grow program.
1. Acceptance of Terms
By accessing or using the Website, you confirm that you are at least 18 years of age or have the consent of a parent or legal guardian. You also confirm that you have the legal capacity to enter into a binding agreement. These Terms constitute a legally binding agreement between you and LurePath. We reserve the right to update or modify these Terms at any time, and such changes will be effective immediately upon posting on the Website. Your continued use of the Website after any changes constitutes your acceptance of the revised Terms.
We encourage you to review these Terms periodically to stay informed of any updates. If you do not agree to the modified Terms, you must discontinue using the Website.
2. Use of the Website
2.1 License to Use
LurePath grants you a limited, non-exclusive, non-transferable, and revocable license to access and use the Website for personal, non-commercial purposes, subject to these Terms. This license does not permit you to:
- Modify, copy, distribute, or create derivative works of the Website or its content without prior written consent.
- Use the Website for any unlawful, harmful, or prohibited purpose.
- Attempt to gain unauthorized access to the Website, its servers, or any related systems.
- Use automated systems (e.g., bots, scripts) to access or scrape the Website without permission.
2.2 Prohibited Conduct
You agree not to engage in any conduct that:
- Violates applicable laws, regulations, or third-party rights.
- Infringes on our intellectual property or the intellectual property of others.
- Disrupts or interferes with the Website’s functionality, including introducing viruses, malware, or other harmful code.
- Impersonates any person or entity or misrepresents your affiliation with LurePath.
- Posts or transmits content that is defamatory, obscene, threatening, or otherwise objectionable.
We reserve the right to suspend or terminate your access to the Website at our sole discretion if you violate these Terms or engage in conduct we deem harmful to the Website or its users.
3. Intellectual Property
3.1 Ownership
All content on the Website, including but not limited to text, articles, guides, reviews, images, logos, graphics, videos, and design elements (collectively, “Content”), is the exclusive property of LurePath or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws. The Website’s name, logo, and taglines are trademarks of LurePath and may not be used without our prior written consent.
3.2 Use of Content
You may view, download, or print Content from the Website for personal, non-commercial use, provided you retain all copyright and proprietary notices. You may not reproduce, distribute, modify, sell, or otherwise exploit the Content for commercial purposes without our express written permission. Unauthorized use of the Content may result in legal action.
3.3 User Contributions
If you submit comments, feedback, stories, or other content to the Website (e.g., through blog comments or community features), you grant LurePath a non-exclusive, royalty-free, perpetual, and worldwide license to use, reproduce, modify, publish, and distribute such content in any medium. You represent and warrant that your contributions are original, do not infringe on third-party rights, and comply with these Terms.
4. User Accounts and Responsibilities
Certain features of the Website, such as commenting or subscribing to newsletters, may require you to create an account. If you create an account, you agree to:
- Provide accurate, current, and complete information during registration.
- Maintain the confidentiality of your account credentials.
- Notify us immediately of any unauthorized use of your account.
- Accept responsibility for all activities conducted through your account.
We reserve the right to suspend or terminate your account if we suspect fraudulent, abusive, or unlawful activity. You may delete your account at any time by contacting us at support@lurepath.website.
5. Third-Party Links and Advertisements
The Website may contain links to third-party websites, services, or advertisements that are not owned or controlled by LurePath. These links are provided for your convenience, and we do not endorse, warrant, or assume responsibility for the content, accuracy, or practices of third-party sites. Your interactions with third-party sites, including purchases or data sharing, are governed by their respective terms and privacy policies.
As we prepare to partner with Mediavine’s Grow program, the Website may display advertisements managed by Mediavine or other ad networks. These ads are subject to Mediavine’s advertising policies, which prioritize user experience and compliance with industry standards. We are not responsible for the content or performance of third-party advertisements.
6. Privacy Policy
Your use of the Website is also governed by our Privacy Policy, which outlines how we collect, use, and protect your personal information. By using the Website, you consent to the practices described in the Privacy Policy. The Privacy Policy is incorporated into these Terms by reference and is available at lurepath.website/privacy-policy.
7. Disclaimer of Warranties
The Website and its Content are provided on an “as is” and “as available” basis without warranties of any kind, express or implied. To the fullest extent permitted by law, LurePath disclaims all warranties, including but not limited to:
- Warranties of merchantability, fitness for a particular purpose, or non-infringement.
- Warranties regarding the accuracy, completeness, or reliability of the Content.
- Warranties that the Website will be uninterrupted, error-free, or free from viruses or other harmful components.
While we strive to provide accurate and up-to-date fishing guides, reviews, and advice, the sport of fishing involves inherent uncertainties (e.g., weather, fish behavior). We do not guarantee specific outcomes from following our Content.
8. Limitation of Liability
To the maximum extent permitted by law, LurePath, its affiliates, officers, directors, employees, or agents shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from:
- Your use of or inability to access the Website.
- Errors, inaccuracies, or omissions in the Content.
- Unauthorized access to or use of our servers or your personal information.
- Any third-party content, links, or advertisements on the Website.
In no event shall our total liability exceed the amount you paid, if any, to access the Website. Some jurisdictions do not allow the exclusion of certain liabilities, so the above limitations may not apply to you.
9. Indemnification
You agree to indemnify, defend, and hold harmless LurePath, its affiliates, officers, directors, employees, and agents from any claims, liabilities, damages, losses, or expenses (including reasonable attorneys’ fees) arising from:
- Your use of the Website or violation of these Terms.
- Your infringement of any intellectual property or other rights of third parties.
- Your submission of content that violates applicable laws or third-party rights.
10. Termination
We may terminate or suspend your access to the Website at any time, with or without notice, for any reason, including if we believe you have violated these Terms. Upon termination, your license to use the Website will cease, and you must stop accessing the Website. Provisions of these Terms that by their nature should survive termination (e.g., intellectual property, limitation of liability, indemnification) will remain in effect.
11. Governing Law and Dispute Resolution
These Terms are governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law principles. Any disputes arising from these Terms or your use of the Website shall be resolved exclusively in the state or federal courts located in Austin, Texas. You agree to submit to the personal jurisdiction of these courts.
Before initiating legal action, you agree to attempt to resolve any dispute informally by contacting us at support@lurepath.website. If the dispute cannot be resolved within 30 days, either party may pursue formal legal remedies.
12. International Users
The Website is operated from the United States and is primarily intended for users in English-speaking countries, with over 50% of our traffic originating from the U.S. If you access the Website from outside the U.S., you are responsible for complying with local laws. We make no representation that the Website or its Content is appropriate or available for use in all jurisdictions.
13. Accessibility and Compliance
LurePath is committed to making the Website accessible to all users, including those with disabilities. We strive to comply with Web Content Accessibility Guidelines (WCAG) and other applicable standards. If you encounter accessibility issues, please contact us at support@lurepath.website.
As part of our application for Mediavine’s Grow program, we confirm that the Website adheres to Google’s content policies, has no history of AdSense violations, and complies with Mediavine’s requirements for traffic integrity, content quality, and site performance.
14. Miscellaneous
14.1 Entire Agreement
These Terms, together with the Privacy Policy, constitute the entire agreement between you and LurePath regarding your use of the Website, superseding any prior agreements.
14.2 Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
14.3 Waiver
Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.
14.4 Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign these Terms at our discretion, including in connection with a merger or acquisition.
14.5 Force Majeure
We are not liable for any failure to perform our obligations under these Terms due to events beyond our control, such as natural disasters, server outages, or governmental actions.
15. Contact Us
If you have questions, concerns, or feedback about these Terms, please contact us at:
LurePath
Email: support@lurepath.website
Address: 123 Fishing Trail, Austin, TX 78701, USA
We value your input and are committed to addressing any issues promptly.
16. Mediavine Grow Program Alignment
As we apply for Mediavine’s Grow program, we affirm that these Terms & Conditions reflect our commitment to operating a professional, compliant, and user-focused website. LurePath’s traffic is primarily organic, driven by SEO-optimized content targeting fishing enthusiasts. Our WordPress-based platform, built with lightweight code and responsive design, meets Mediavine’s technical standards. We maintain a clean record with Google AdSense and adhere to ethical practices, ensuring alignment with Mediavine’s values of transparency and quality.